B2B enterprise sales

In theory, businesses are economically rational buyers, negotiating contracts based on ROI and cost of ownership. The reality is that inside those businesses are fallible, biased humans who seek legitimacy and approval while favoring their networks. How do you break in? From finding your first referenceable proof-of-concept users, to scaling an enterprise sales team, B2B sales is a unique beast, so we're devoting an entire Office Hours session to it.