speaker photo

Farrah Bostic (she/her)

Founder, Head of Research, The Difference Engine LLC

Farrah Bostic is the founder of The Difference Engine, a strategic research and innovation consultancy. Drawing on her extensive background in research and strategy, she examines how power dynamics and data patterns shape both democratic institutions and market environments, bringing a sharp analytical perspective to the intersection of politics, data, and business. She is also the host of Cross Tabs, a podcast that examines brand and messaging strategy, audience research, theories about voters, ideas about democracies, cultural trends influencing political behavior, how ideas spread, and how what we’re seeing in politics applies in business (and vice versa).

Sessions

Mentor Office Hours

Brand Building & positioning

You must edit your customers' mental framework in ways that give you an advantage and stall your opponents. Let's learn how. See More.
Mentor Office Hours

B2B enterprise sales

From finding your first referenceable proof-of-concept users, to scaling an enterprise sales team, B2B sales is a unique beast, so we're devoting an entire Office Hours session to it. See More.
Mentor Office Hours

Taboo topics

There's no such thing as a stupid question—but there are plenty of questions nobody asks, because they're taboo. We're creating round table conversations for the questions everybody ponders but nobody says out loud. See More.