Farrah Bostic is the founder of The Difference Engine, a strategic research and innovation consultancy. Drawing on her extensive background in research and strategy, she examines how power dynamics and data patterns shape both democratic institutions and market environments, bringing a sharp analytical perspective to the intersection of politics, data, and business. She is also the host of Cross Tabs, a podcast that examines brand and messaging strategy, audience research, theories about voters, ideas about democracies, cultural trends influencing political behavior, how ideas spread, and how what we’re seeing in politics applies in business (and vice versa).