B2C customer acquisition

Consumers are fickle things. They want personal attention and behind-the-scenes access, and change their minds on a whim. As a founder, you're at the whim of their vibes—even though your investors expect predictable results. How do you find early users, figure out why they love you, and scale that through automation without losing credibility or authenticity. B2C marketing is weird, and constantly evolving every time a new trend or platform hits. Let's talk about customer acquisition and consumer marketing in the modern age.