Juanita Lee-Garcia (she/her)
Chief Operating Officer, Growclass
Juanita Lee Garcia is the Chief Operating Officer at Growclass. Previously, she led marketing, social impact, and partnerships at Venture for Canada as part of the leadership team responsible for growing the national registered charity from 5 to 30+ staff and from $1M to $50M+ in funding from government, corporate and UHNW individuals, before managing the equity-based philanthropic fund The Upside Foundation’s strategic direction which led to it’s acquisition by SickKids Giving Foundation.
Juanita holds a Master’s in Adult Education from OSIE at the University of Toronto, an MFA from Western, and a BHFA from Queen’s University. She is a proud Latinx migrant living in Toronto.
Sessions
Mentor Office Hours
Office Hours: Non-Venture Financing
Access grants, tax credits, revenue-based financing, debt, and crowdfunding to fuel growth, learn how to stack multiple non-dilutive sources, and understand when alternative financing makes more sense than venture capital. See More.
Mentor Office Hours
Office Hours: Partnerships & Business Development
Find partners whose incentives truly align with yours, structure deals that create value for both sides, avoid partnerships that sound good but deliver nothing, and build business development into your growth engine. See More.
Mentor Office Hours
Office Hours: Pricing & Revenue Models
Figure out what to charge for your product, choose between subscription, usage-based, or freemium models, and develop a strategy for monetizing your first 100 customers. See More.
Mentor Office Hours
Office Hours: Customer Success & Retention
Reduce churn by understanding why customers leave before they do, increase expansion revenue from existing customers, build customer success functions that prevent problems rather than just fix them, turn satisfied customers into champions who sell for you, and make retention more profitable than acquisition. See More.
Mentor Office Hours
Office Hours: Building Acquisition-Ready from Day One
Make decisions early that preserve your exit options later, understand what acquirers look for before they come looking, and build operational discipline into your company from the start so you're ready when opportunity knocks. See More.
Mentor Office Hours
Office Hours: M&A
Fix messy cap tables, streamline your financials for due diligence, and navigate the psychological weight of selling your startup so you can protect both your valuation and your sanity. See More.