Mark Smith (he/him)

Split equity between co-founders in ways that protect everyone, implement vesting schedules from day one, and structure early advisor agreements that won't come back to haunt you. See More.

Find partners whose incentives truly align with yours, structure deals that create value for both sides, avoid partnerships that sound good but deliver nothing, and build business development into your growth engine. See More.

Run board meetings that extract value rather than waste everyone's time, get useful advice from advisors who have skin in the game but lack day-to-day context, and keep supporters aligned with your vision even when they don't understand your decisions. See More.

Identify the KPIs that actually drive your business rather than vanity metrics that look good but mean nothing, understand unit economics well enough to make smart trade-offs, set up dashboards that surface problems early, and track what investors and acquirers actually care about. See More.