Lane Becker (he/him)

Lane Becker moved from a design career with web pioneer Adaptive Path into the role of startup founder with Get Satisfaction, a startup that rode the second tech boom and encouraged brands and customers to discuss products in public—in many ways foreshadowing the public forums and smart FAQs of today. Based largely on that experience and his work with clients, he wrote Get Lucky in an attempt to define what makes some organizations “lucky.”