Product management

Naive founders think it takes right mix of product features and marketing messages to succeed. But those are just table stakes: You need a target market that needs the benefits you deliver. When that happens, it feels like magic: The customers pull the product out of you, and tell you where to go. Finding product-market fit is an iteration, a dance between what you build and who it's for. It's exhausting, often humiliating, and absolutely necessary.