Oops. There goes the punchline. No matter who you are or what size your organization is, this Think:Idea is a requirement! In today’s world, brands who hide behind a logo are still asked where they stand on our greatest systemic and political issues. Small organizations don’t have it any easier, needing to prove both their owner’s authenticity and their legitimacy. No matter how you shake it, everyone in business — from one-(wo)man operations to workforce employees to Fortune 500 brands — need to share who they are with a personal brand. Let’s discuss what it means for you, and how to go about it in a way that will actually equate to the success you seek.
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