Charlotte Murray (she/her)
Chief Coaching Officer, Propel
Corporate turned Entrepreneur, Coach, Mentor and Investor in Startups. She is a connector of people, and believes firmly in the ESG approach to sustainable growth where people, planet, and profit can drive exponential value to make the world better and people healthier.
Charlotte is Chief Operating Officer of Farmers’ Truck, a company that empowers food security with mobile market trucks that provide fresh food access across North America. In this role she applies her breadth of experience building companies to the rapid expansion of Farmers’ Truck, including business development, recruitment and operations.
She was previously Chief Coaching Officer of Propel, Atlantic Canada’s leading virtual accelerator. In this role she drew on her experience as co-founder and CEO of the Smart Contract startup PACTA, where she sold to enterprise customers, pitched at global competitions and to investors, raised VC capital and grew a team. In this role, Charlotte oversaw recruitment, programming and professional development for founders and the Coaching team. Having worked with more than 500 entrepreneurs, Charlotte is known for coaching the founders first, meeting them where they are in their company progress, working with them to solve company specific challenges, connecting them with the right networks and helping navigate their path to operationalizing, financing and scaling their business.
Charlotte is also a highly active mentor, advisor, trainer and coach of startups at Volta, StartupFest and Techstars, and serves as Board Member of Ignite Atlantic. She has participated in a number of accelerators including Launch36 as well as Founderfuel in Montreal and Google in Mountainview, California.