Marina Pavlovic Rivas is the Co-founder and CEO of Eli, a women's health company improving lifelong health with continuous at-home hormone monitoring in saliva. Marina founded Eli to create a solution that she personally needed. Her passion for empowering people with information at scale has been the driving force behind her diverse background that blends women's health, data science, and media. Marina started Eli after the acquisition of her first company. She holds a Master's in Data Science and a Bachelor's in Communications.