Every startup is a disagreement with the status quo. In the hands of a founder, that disagreement becomes ambition: A desire to conquer a market. But just as seeing a mountaintop isn't enough to scale its heights, it takes more than ambition to challenge norms and unseat incumbents. Our 2025 theme, "Ambition+" positions Startupfest as a quartermaster, outfitting ambitious founders with the tools, expertise, network and resources they need to turn ambitions into outcomes.